Welcome, innovators.

Nielsen has been in business for 100+ years, but that doesn’t mean it relies on old-school processes of data collection and market measurement. 

Keep reading for more information on Nielsen’s use of AI...

In today’s newsletter:

• Today’s must-read stories 📰

• Nielsen’s Use of AI is a Game Changer for Media Buyers ☑️

• Prompt of the day ✍️

Today’s must-read stories 

AI: Good or bad for workplace performance? 🤖

Using AI for workplace surveillance could lead to increased anxiety, stress, and job dissatisfaction — but companies like Starbucks and Walmart push forward.

Overcoming pre-existing beliefs about AI 🧠

Employee skepticism about AI can only be overcome by addressing concerns directly and promoting positive outcomes.

The benefits of Microsoft Copilot AI 🧑‍✈️

Wole Moses, Microsoft's Chief AI Officer for Federal Civilian, talks about Copilot AI and the software's workplace benefits.

Together with Encord

Meta AI launched SAM 2 this week and showed that it's 8.4x faster for data labeling tasks compared to the original SAM model. Just 24 hours after the release, Encord became the first platform to integrate SAM 2 for automated data labeling. 

But does SAM 2 work on your domain-specific data? 

Join their upcoming webinar to learn how to fine-tune SAM on YOUR data, to accelerate your data labeling processes and slash the time to production-ready AI. 

Register Now

AI artwork of the day 🧑‍🎨 

Miscellaneous resources ❓️ 

• neuroflash AI writing training: Learn to use AI to write marketing copy (video below). 

• University of Colorado AI for Course Design: How to use AI for teaching and learning.

• Building AI-Powered Chatbots: An IBM course on building AI-powered chatbots without programming.

AI tools 🔨 

• Videotok: Create TikTok videos with AI. 

• Crew: AI-powered hiring HR platform.

• Octolens: Social listening for B2B SaaS.

Nielsen’s Use of AI is a Game Changer for Media Buyers

Nielsen leverages advanced AI to help media buyers evaluate and adjust marketing activations in real-time. Here’s how.

Maximize Cross-Channel Campaign Effectiveness: Nielsen’s AI-driven analytics allow media buyers to reach audiences across all major media touchpoints, including linear TV. This ensures campaigns are effective across various platforms.

Measure, Track, and Optimize Consumer Engagement: Built-in AI analytics help measure and optimize consumer engagement throughout the brand journey. This includes tracking interactions and lift.

Acquire High-Value Audiences: AI tools help media buyers identify and target high-value audiences, matching their top spenders or aligning with competitor ads. This precision targeting enhances campaign ROI.

Increase Customer Lifetime Value and Reduce Churn: AI analyzes customer data to increase the lifetime value of loyal customers, reduce churn, and re-engage lapsed buyers.

Our Thoughts: Nielsen’s innovative use of AI in media buying sets a benchmark for real-time marketing optimization. Integrating AI into campaign evaluation ensures superior outcomes and a competitive edge. A game changer indeed.

Together with Artisan AI

10x Your Outbound With AI BDR, Ava

Imagine your calendar filling with qualified sales meetings, on autopilot. That's Ava's job. She's an AI BDR who automates your entire outbound demand generation. 

Ava operates within the Artisan platform, which consolidates every tool you need for outbound:

• 300M+ High-Quality B2B Prospects

• Automated Lead Enrichment With 10+ Data Sources Included

• Full Email Deliverability Management

• Personalization Waterfall using LinkedIn, Twitter, Web Scraping & More

Book a demo and supercharge your sales team.

Prompt of the day ✍️ 

Corporate lawyer (create a licensing agreement)

How it works:

This prompt outlines how to create a comprehensive Licensing Agreement by gathering user specifics, refining the document through evaluations using reference materials and a set rubric, and seeking user input to ensure it meets expectations.

Why use it:

Use this prompt to ensure the creation of a legally sound licensing agreement tailored to the user's needs — all while incorporating expert insights and continuous improvements.

Prompt Example:

{"prompt":"Develop a tailored Licensing Agreement aligned with the user's individual needs, drawing insights from the supplied reference materials. Initiate interaction with the user to obtain essential specifics and resolve any ambiguities. Iteratively refine the Licensing Agreement through consistent evaluations using the given evaluationRubric and gather user input to ensure the end product aligns with the users expectations.}

You can find the prompt in its entirety here.

^{*Public disclosure: All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1828849), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC.} 

^{Alpha is an experiment brought to you by Public Holdings, Inc. (“Public”). Alpha is an AI research tool powered by GPT-4, a generative large language model. Alpha is experimental technology and may give inaccurate or inappropriate responses. Output from Alpha should not be construed as investment research or recommendations, and should not serve as the basis for any investment decision. All Alpha output is provided “as is.” Public makes no representations or warranties with respect to the accuracy, completeness, quality, timeliness, or any other characteristic of such output. Your use of Alpha output is at your sole risk. Please independently evaluate and verify the accuracy of any such output for your own use case.}