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- GBK’s Gen AI report reveals big surge 📊, Tiny AI levels the field 🤏, SAP's AI literacy insights 🧠
GBK’s Gen AI report reveals big surge 📊, Tiny AI levels the field 🤏, SAP's AI literacy insights 🧠
AI For Work
October 29, 2024
Welcome, innovators.
It’s pretty clear that the use of Gen AI at work is on the rise. But what would you think if we said usage nearly doubled from 37% in 2023 to 72% in 2024?
We discuss the details below…
In today’s newsletter:
Today’s must-read stories 📰
Weekly Gen AI usage jumped from 37% in 2023 to 72% in 2024
Prompt of the day ✍️
Together with Pipedrive
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Today’s must-read stories
More workers are using AI daily to enhance skills, boost efficiency, and automate tasks, but concerns persist around privacy, accuracy, skill loss, and job security.
Smaller AI models are enabling cost savings for businesses of all sizes by efficiently handling tasks like inventory management and customer service with reduced computing needs, leveling the field for small and medium businesses.
A new SAP survey reveals that employees’ varying levels of AI literacy strongly influence their attitudes toward AI, with those more knowledgeable about the technology feeling optimistic and those less literate often feeling apprehensive or distressed.
Video of the Day 📽️
Miscellaneous resources
Allie K. Miller: The #1 most followed voice in AI business.
Matt Shumer: AI CEO who makes “AIs do the impossible.”
Logan Kilpatrick: Lead Product for Google AI Studio, focusing on the Gemini API and AGI.
AI tools 🔨
Synthesia: Create studio-quality videos with AI avatars and voiceovers.
Butternut AI website builder: A GPT for creating ready-to-launch websites.
Tavus: Build immersive AI-generated video experiences in your application.
Auxigen: Develop a winning business strategy based on the most trusted frameworks for entrepreneurial success with Auxigen. Get started for free today!*
Weekly Gen AI usage jumped from 37% in 2023 to 72% in 2024
GBK partnered with AI at Wharton to release Growing Up: Navigating Gen AI’s Early Years, a comprehensive look at the rapid acceleration in Generative AI adoption and its practical business impact.
Based on insights from 800 senior leaders at top U.S. enterprises, the report offers an in-depth analysis of Gen AI’s evolution, emerging use cases, and investment trends.
Key takeaways
Adoption Surge: Weekly Gen AI use nearly doubled from 37% in 2023 to 72% in 2024, signaling a major shift from experimental to practical applications.
Increased Investment: Gen AI spending rose by 130%, with 72% of companies planning further investments in 2025, mainly in workforce training, onboarding, and consulting.
Expanding Functional Use: Marketing, Sales, Operations, and Procurement have integrated Gen AI significantly, with Marketing adoption tripling to 62% since last year.
Changing Employee Perceptions: 90% of leaders now see AI as enhancing skills, up from 80% in 2023, with concerns over job replacement declining slightly.
Top-Down and Bottom-Up Balance: Successful Gen AI adoption depends on strategic vision from leadership and active experimentation from employees.
Our thoughts
The findings highlight a decisive shift in Gen AI’s role within enterprises, moving from initial exploration to delivering ROI-focused solutions. To unlock Gen AI’s potential, organizations need both strong leadership and an innovative workforce ready to integrate AI into core business functions.
Prompt of the day ✍️
CHRO (create a workplace health and safety policy)
How it works:
This prompt creates a highly customized workplace health and safety policy, engaging with the user through specific questions, iterating for improvements using an evaluation rubric, and incorporating reference materials to ensure compliance, clarity, and effectiveness.
Why use it:
Use this prompt to develop a tailored, regulation-compliant workplace health and safety policy that’s refined through expert feedback and aligns precisely with the user’s needs and expectations.
Prompt Example:
{"prompt":"Develop a tailored Workplace Health And Safety Policy aligned with the user's individual needs, drawing insights from the supplied reference materials. Initiate interaction with the user to obtain essential specifics and resolve any ambiguities. Iteratively refine the Workplace Health And Safety Policy through consistent evaluations using the given evaluationRubric and gather user input to ensure the end product aligns with the users expectations.}You can find the prompt in its entirety here.
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