Welcome, innovators.

AI isn’t the next big thing. It’s the here and now. 

What does that mean? Simple. You must take full advantage in the workplace.

Marketing is one of the many areas where AI tools can make a massive difference. And Jasper is one of the leading platforms for doing just that. 

We break down this tool below…

In today’s newsletter:

• MBZ Research Corner

• An inside look at Jasper

• Prompt of the day ✍️

MBZUAI Research Corner 🔬 

MBZUAI Research: Memes and multilingual persuasion attempts

Memes, that wonderful hallmark of modern internet culture, are usually funny, or at least they try to be. But, increasingly, researchers have been noticing a darker side to memes: they can be weaponized to spread misinformation. 

Since their ingrained format is light on context and heavy on humor, memes are a perfect medium for bad actors to spread misleading or downright false information as far and wide as possible. 

This reality has created a bit of a content moderation challenge for social media networks, resulting in ever-increasing research into methods of automatically detecting hate speech, propaganda and offensive content in memes. 

What happened: New research from the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) seeks to enhance efforts in this area. 

• The study — a shared task that garnered 153 registered teams — specifically focused on methods of multi-lingual, multimodal detection of persuasion techniques in memes. The researchers assembled four datasets of memes that covered four languages: English, Arabic, Bulgarian and North Macedonian. 

• The intended approach involved three tasks: identifying if a meme exhibits a persuasion technique, identifying the persuasion technique on display in the meme’s textual content and identifying the persuasion technique on display in the meme’s textual and visual content combined. 

All proposed systems performed better than the benchmark. The winning system was a transformer-based model whose training data was “augmented following a Chain-of-Thought-based data augmentation approach using GPT-3.5.”

Importantly, the study “introduces multilinguality, covering four languages, and features the largest dataset in English, along with a new hierarchical evaluation method.”

To learn more about MBZUAI’s research visit their website.  

Today’s must-read stories 📰 

Factors in AI adoption 🧠

Building trust and ensuring fairness in promotions and development opportunities are key factors for successful AI adoption. Companies with a strong track record in these areas see higher employee excitement and readiness to embrace AI tools.

Zoom focused on AI moving forward 🤖

Zoom is redefining productivity by integrating AI into its platform, with the AI Companion 2.0 simplifying routine tasks and enabling businesses to focus on strategic work. 

AI software company wastes no time raising cash 💰

AI software company Document Crunch raised $21.5 million, reflecting the surge of investor interest in specialized AI solutions transforming industries like construction.

Together with Guidde

Guidde - Create how-to video guides fast and easy with AI 

Tired of explaining the same thing over and over again to your colleagues? It’s time to delegate that work to AI. 

Guidde is a GPT-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.

Share or embed your guide anywhere Turn boring documentation into stunning visual guides Save valuable time by creating video documentation 11x faster 

Simply click capture on the browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover, and call to actions. 

The best part? The extension is 100% free. 

Check out Guidde

Video of the Day 📽️ 

Miscellaneous resources

• Harvard University: Various free AI courses. 

• Stanford University: Free AI articles, interviews, videos, and more.

• Elements of AI: A series of free online courses created by Reaktor and the University of Helsinki.

AI tools 🔨 

• Splutter AI: Augment your workforce with AI assistants.

• RedCom AI: AI for generating personalized Reddit comments.

• QWiser: Enhance the educational experience with personalized AI tools.

An inside look at Jasper

Jasper AI is a game-changing tool for marketing teams, helping them streamline content creation while maintaining brand consistency. 

With its AI Copilot feature, Jasper centralizes brand voice, knowledge, and style guides, ensuring that all team members produce on-brand content. This speeds up the process from brainstorming to execution, enabling marketing teams to generate high-quality, optimized campaigns quickly and efficiently.

But that’s not all it’s good for…

Key takeaways

• Centralized company knowledge: Jasper AI organizes your brand voice, knowledge base, and style guides, providing a unified system for all your content.

• Consistency in branding: Ensures all content stays on-brand with organized knowledge, voices, and enterprise-grade permissions.

• AI-powered content creation: Accelerate content production with tools like Jasper Art, Campaigns, and the Chrome Extension to move from idea to execution more efficiently.

• Optimized marketing performance: Leverage Jasper’s AI-driven insights and publishing tools to create higher-performing marketing content.

Want to see it in action? Here’s the best video review out there…

Our thoughts on Jasper

Jasper AI stands out as a powerful asset for marketing teams, offering both speed and precision in content creation while keeping brand messaging consistent. By leveraging AI-driven insights and optimization tools, it ensures your marketing efforts are not only faster but more effective in driving results.

Prompt of the day ✍️ 

PR specialist (create a key messages document)

How it works:

The prompt guides the creation of a key messages document by having an expert PR specialist interact with the user to gather details, refine the document through iterative evaluations, and align it with insights from key references.

Why use it:

Use this prompt to systematically create and refine a high-quality key messages document that effectively communicates key benefits and aligns with both user needs and best practices in public relations.

Prompt Example:

{"prompt":"Develop a tailored Key Messages Document aligned with the user's individual needs, drawing insights from the supplied reference materials. Initiate interaction with the user to obtain essential specifics and resolve any ambiguities. Iteratively refine the Key Messages Document through consistent evaluations using the given evaluationRubric and gather user input to ensure the end product aligns with the users expectations.}

You can find the prompt in its entirety here.

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